Influence is different from persuasion. Influential people play a bigger game than those who use persuasive methods. Persuasion is the ability to convince someone to buy something or do something once. Influential people are not striving for one-time success - they want to achieve long-term loyalty. They see the world through the eyes of others and adapt their offerings or behaviors accordingly. Ideally, they aim not just to convince someone, but to create a partnership of mutual trust and respect. This book examines more than 60 skills, principles, and types of behavior that influential people constantly use. Each skill is based on practical observations and is accompanied by examples, stories, and case studies. The book is intended for a wide range of readers.
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