The Psychology of Influence

A classic of business literature, a global bestseller, and a must-have book for ambitious politicians, managers, advertisers, marketers, and anyone who wants to persuade and achieve their goals. The author of the book, Dr. Robert B. Cialdini, a professor of psychology, studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and persuasion, which many authoritative publications have recognized as the best book on influence.