The Most Important Thing. Psychology of Peoples and Masses

Classic sociology about how personality disappears in the crowd. Only the most important aspects of the fundamental work of Gustave Le Bon. He explains why people in mass become foolish, succumb to emotions, and blindly believe in leaders. The author reveals the secrets of social management through images and affects, and warns of the danger that an unorganized mass poses to civilization. A must-read for anyone who wants to understand the nature of political movements, fashion, and panic moods.