Revelations of an Advertiser

A collection of interviews with Alexey Ivanov - a publication that is unique in its own right. Because few of the domestic advertising masters are willing to generously share the secrets of their craft, to open the door to their creative kitchen, to show the unglamorous side of the business.
The reader will find in the book recommendations that copywriters usually keep to themselves, uncovering the behind-the-scenes secrets of creating effective advertising, discovering paradoxical thoughts, sharp assessments, as well as unique factual material about the work of one of Russia's best advertisers.
For the first time, the interviews are published in full without editorial reductions and censorship edits. The book's material is supplemented with new, previously unpublished photographs.
About the Author
Alexey Ivanov is one of the most famous and successful advertisers in the country. A guru of Russian advertising. The author of the slogan "It's good to have a cottage in the village," which is among the best slogans in the 25-year history of advertising in Russia. He is the author of 16 books on advertising and marketing, including the bestseller "How to Come Up with an Idea if You're Not Ogilvy" and the long-seller "Free Advertising: Results Without a Budget".
By education, he is a nuclear physicist (MIPT), candidate of physical and mathematical sciences. Currently, he is the director of the creative agency "MasterUm" with experience in personal sales.
According to Forbes magazine, "Alexey Ivanov simply explains complex things in advertising. An abundance of examples and the simplicity of the language make his books bestsellers."