The Design of Everything. How Things We Don't Think About Come to Be

An unconventional perspective on the things we encounter every day.
Scott Berkun, author of several bestsellers and a designer, will discuss how the best functional products are created and what work goes into all of this.
The book reveals the fundamental principles of successful design.
We rarely think about the fact that the familiar things we use every day are designed by designers: from elevator buttons and hammers to smartphone applications. Some things we enjoy using, while others seem inconvenient and strange. To create a truly functional and attractive product, a designer must go through a huge journey and answer a multitude of questions – for example, who is this item for, how to make it more convenient and cheaper, and finally, can it improve life for the better? The beauty, convenience, and safety of our world depend on their decisions, but are there universal principles upon which outstanding design is built? Scott Berkun, author of several bestsellers and a designer, offers a new way to look at the things around us and learn to distinguish good ideas from bad ones.