Generation P

The main character, Vavilin Tatarsky, accidentally finds himself in the advertising business and quickly makes a career as a copywriter. By creating slogans and brands, he becomes part of a system that shapes tastes, values, and even the political agenda.

Gradually, Tatarsky realizes that the world around him is not so much reality as it is a constructed illusion, where television images, marketing, and virtual characters play a key role.

Victor Pelevin is a famous postmodern writer. He is a laureate of the "Small Booker" and "National Bestseller" awards. His works have been translated into many languages and adapted for film.