The Most Important Thing. The Psychology of Influence

A brief version of the megabestseller by the world's most famous psychologist, Robert Cialdini. Based on 35 years of experience, numerous studies, and observations, he has identified 7 principles of influence that will help you become a true master of persuasion. In this book, you will also find many techniques, tactics, and tricks that are currently actively used in social media, marketing, PR, politics, and management. With their help, you will be able to avoid the influence of manipulators and advance in your study of the psychology of influence.