Let's Hype? Explosive PR: A Step-by-Step Guide

This is a sensational book. This is a hype book. This is a scandalous book. Everyone wants to make a splash across the country or the entire world, but in a way that 'nothing comes of it'. For the first time, a practical guide to managed (!) information explosion and viral marketing is presented to the general public. Every day, a person sees 2 million brands, messages, meanings. Out of these, no more than 2000 are recognized. But a person doesn’t give money to everyone! And they accept key messages from no more than 10-100 brands. Noise? Noise! Noise!!! How to stand out in an oversaturated media landscape? I won't say it's easy. In general, everything is simple, but deciding to do it is not easy. First, stress out and sacrifice your reputation in the moment, but win strategically. The main thing is not to be afraid to step outside the boundaries. How to come up with an Idea that promotes itself? How to push a brand into the media without advertising investments? How to defeat competitors in the minds of clients when you only have brains, and they have big budgets? How to gain an additional advantage in the 'red market' — information leadership? Do you know the story of the bank that everyone thinks is in the top 5, while it is actually in the top 100? The power of marketing and PR! After this book, you will not only look at the news differently, but you will also learn how to create it. The author's mission is to increase the number of positive news in the world and in Russia! Are you with us? Read the book quickly and apply its secret magical knowledge.