Digital Thinking in Business: How to Build Processes So That AI Becomes a Strategic Advantage

A business novel about how to see hidden bottlenecks in processes and turn AI from a trendy tool into a real strategic advantage.

Technologies change rapidly, but the way of thinking about them changes slowly — and this is the main barrier, according to Dmitry Gureev. He observed that Goldratt's theory of constraints, developed for manufacturing in the 1980s, can also work for information processes in the AI era. The author introduced the concept of "hidden artifacts of thinking" — intermediate results of experts' work that exist only in their minds. This explains why most IT projects fail: they attempt to automate visible processes while ignoring the invisible work between them.

This book is about finding balance and turning technological hype into real benefits. It shows how to change the way of thinking about work, so as to not just implement technologies, but to understand how people actually work with information and knowledge. It is a story about the transformation of the thinking of one person who found a new way to look at familiar processes.

All examples and dialogues in the book are a fictional depiction of dozens of real AI implementation projects that the author observed personally.