Gucci. Legend of Fashion

The Gucci house is a fashion dynasty, its history full of secrets and passions: from family wars and crises of reputation to a triumphant return with the provocative Tom Ford and the bold aesthetics of Alessandro Michele. Each era of Gucci has reflected the spirit of its time — the cinematic "sweet life" of the 1960s, the scandals of the 1980s, the sexual revolution of the 1990s, and the baroque eclecticism of the early 21st century. This book is a portrait of a legendary empire that has survived crises and tragedies but has consistently transformed its creations into symbols of the era and dreams of an entire generation.

How did a small Florentine leather goods shop become one of the most influential fashion empires in the world?
How did a family — in which love and hatred, ambition and humility intertwined — manage to turn the name Gucci into a fashionable symbol of the era?
How in the 21st century did the brand manage to transform luxury into the language of modernity, and its items into a manifesto for a generation for whom fashion became a paramount form of self-expression?
Alison James, biographer and fashion historian, paints an engaging chronicle of the Gucci house: from the suitcases and saddles with which Guccio Gucci began, to the provocative revelations of Tom Ford and the baroque aesthetics of Alessandro Michele. This is the story of a brand where craftsmanship coexists with audacity, and tradition with eccentric boldness.

In this book:
• previously unpublished details of the Gucci family history;
• drama, successes, and internal conflicts that changed the face of the fashion industry;
• unique materials on the creation of iconic items: the Jackie bag, loafers with buckles, Flora prints, green-red ribbons, and other iconic elements;
• rare photographs, archival documents, sketches, and advertising campaigns — a visual history of one of the boldest fashion houses.