Design Thinking for Business. A Proven Approach to Creating a Sustainable Environment for Innovation

Do you want your company to generate ideas and products not just occasionally, but regularly? Design thinking will help establish a steady flow of innovation.

The approach already used by BMW, Swatch, SIBUR, Lukoil, and other large companies helps not only in product development but also in launching new business directions, strengthening the team, and increasing customer loyalty.

Oliver Kempkens – advisor to SAP, Sber, and Merck – shows how to integrate design thinking into culture and strategy to:
- transform the business into an adaptive, rapidly evolving system;
- turn employees into a source of creative ideas;
- find precise solutions through a real understanding of the customer;
- establish continuous innovative work without strict supervision.

«Kempkens’ first book was about tactics, this one moves to the strategic level. The author answers the question: how to turn one-time successes into a continuously operating system? In a world of rapid changes requiring constant business restructuring, such an approach is critically important.
"Designer Grip" is a guide to designing the organization itself. It is addressed to those leaders who strive to make their company innovative at the level of structure and mindset»