Archetypes in Scandinavian Myths

Archetypes are addressed by psychologists, philologists, folklorists, marketers, sociologists, and anyone who wants to better understand themselves and their strengths. Archetypes in myths help to view the world through the lens of the experiences of many generations of our ancestors, unshackled by participation in the mad race for technology, trends, wealth, and other values imposed by consumer society. Maria Kashina-Kaskovich, brand communication designer, sociolinguist, and marketer leads the reader into the amazing mysterious world of Scandinavian myths, which remain one of the most popular traditional epics around the world. Drawing on the sagas of the Elder and Younger Eddas and the classic model of 12 archetypes by Carol Pearson, a leading scholar in the field of archetypal studies, Maria creates her own system for discovering the unique “Self” and building a personal brand. How do the archetypes of Odin-the-Wise, Thor-the-Warrior, Loki-the-Realist, and other Scandinavian gods unfold in the modern personality? How to understand your life myth and learn to change it? The book will help find a new path for the development of your deep “Self” and overcome the crisis of self-identification.