The Philosophy of a Successful Brand

The book is devoted to shaping the mindset of professionals working in marketing and advertising. The author – an expert in communications, journalist, and writer – analyzes the architecture of business, creates a clear understanding of the tasks that marketing communications solve, explains their proper use, and illustrates with examples how various goals are achieved.

You will learn about the history of advertising and the psychology of communications, as well as all the opportunities that should be in the arsenal of a specialist in marketing, branding, and PR. You will learn to think correctly in this professional field and not limit yourself to understanding terminology and tools.

This publication is addressed to marketing, advertising, and public relations specialists, anyone engaged in psychology and communications in the advertising business, and students in the fields of study "Marketing" and "Advertising and Public Relations."