The Alphabet of New Values. How Human-Centricity Will Make Your Business More Attractive and Profitable

In a competitive environment, it is not enough to attract customers' attention with price, technology, or service. Now, those who create new values beyond commercial gain are winning. How can you change the world for the better with your product or service? It is normal to ask this question, and seeking an answer is a prerequisite for business development and survival. To start your search not from scratch, this book is needed. It explains: — do non-financial decisions bring financial benefits; — should you attract influencers to gain influence; — can charitable acts atone for sins; — and when a company should engage in social initiatives. And remember: either you start looking for answers and new values yourself, or your competitors will force you to do so.