The Language of Color. Everything About Its Symbolism, Psychology, and History

This book is a true sociocultural study that goes far beyond design and creativity. The variety of examples from different eras and their deep analysis teaches us to decipher the visual messages that fill the modern world, and allows us to understand how color affects our perception: why the same color can be a symbol of power, death, and fertility, while another can be a symbol of hospitality, passion, and rage? How can sometimes polar meanings coexist side by side? And are they really that contradictory?