How to Sell an Elephant or 51 Techniques for Closing a Deal

The updated edition of the bestseller "How to Sell an Elephant," published in Russia with a circulation of over 100,000 copies.
The book describes the fundamental patterns and working techniques of negotiations that will help you make big sales. Asya Barysheva, a consultant with 20 years of experience working with large international companies, shares real examples from her own practice. You will get 51 ways to close a deal and master techniques that will make your sales easy, fast, and enjoyable.
This edition is suitable for beginner sellers: for the best results, perform the exercises and adapt the techniques described to your business. Practice will help make the phrases natural and familiar. And if you have been in sales for a long time — it makes sense to look for techniques that you are not yet using. New techniques will allow you to close deals on more favorable terms.
The book is addressed to professionals in the sales field: sales managers, sales agents, and sales consultants, as well as anyone interested in the methodology of systematic sales.