Write, shorten 2025: How to create strong text

Maxim Ilyakhov and Lyudmila Sarycheva demonstrate with concrete examples what is good and what is bad in informational, advertising, journalistic, or publicistic texts. How to write letters that will get responses, and newsletters from which people won’t unsubscribe. How to create effective and non-vulgar advertisements. How to express thoughts succinctly, clearly, and persuasively, without linguistic garbage, falseness, and clichés. Following the recommendations from the book, you will learn to write understandably, engage readers, and earn their trust. This is a must-have book for copywriters, authors, editors, designers, programmers, managers, entrepreneurs, leaders, employees, and everyone who uses text in their work.