According to recent research in the field of the human brain, 95% of all thoughts and emotions manifest themselves even before we become aware of them. However, marketers' efforts are mainly directed at rational consciousness, while a huge layer of the subconscious is ignored. If you want to outpace your competitors, stop selling products to just 5% of your customers! Thanks to the wonders of modern neuroscience, it has become possible not only to explain the processes of thinking but also to successfully influence them.
When you understand how your customers' brains work, you will be able to achieve much better results with less time and effort. In this book, you will learn how to adapt neuroscience and behavioral research to marketing goals and understand the patterns of decision-making by consumers.
