Self-Study Guide to Business. The Main Tools of an Entrepreneur. 3rd Edition

Along with the decision to start your own business, a number of questions arise, the answers to which can be obtained either by making mistakes or by consulting a specialist who can clarify the fundamentals. This book is written by economist Dmitry Potapenko so that every current or future businessman can organize his business step by step and wisely: from setting company goals and legal support to finding the ideal personnel and budget management. How to structure a company and what constitutes its success? How to create and develop a store? How to build a business in the production sector? How to build a company in the catering industry? — You will find answers to all these questions. This book is indispensable for those who are considering their own business or want to optimize an existing one. "For business, it is important to understand what we did yesterday, what we are doing today, and what we will do tomorrow. If you do not know where you want to go, demanding certain sales volumes from the universe is pointless and unprincipled. You throw an abstract statement 'I want money!' into the air, but you do not know what specifically and how you want to receive it, neither do your employees. Imagine that there are several doors in front of you; you have set a goal to exit, but have not decided through which one specifically. In business, it is the same." "It is necessary to structure goals and business processes in such a way that they do not allow theft. It is not a person who steals — it is the system that steals. If the system allows mistakes, a powerful counter-system is built in opposition — a system of theft." "The economy is rolling downhill, and we are rolling with it. I show the stumps. Whether to crash into a stump or to go around it — it’s up to you."