Customers for Life

Carl Sewell is the best car dealer in America. In every chapter of his book, you can find practical advice for your business, whether it's selling cars, fashionable clothing, or banking services.
Sewell advises everyone to focus on repeat customers, as a mindset geared towards one-time sales makes a business unstable. And he convincingly proves: to retain a customer, it is necessary to rethink not only your views on service as such but also on work organization, wage payment, cleanliness of premises, landscape design, and many other details.