Achieving a Competitive Advantage in Trade

Globalization of markets, development of new technologies, information overload, mergers of corporations, and the complexity of products and services - all of this together makes the buying and selling process more complicated than ever. To survive in a harsh competitive environment, sellers must understand and take into account all these factors. Moreover, online trading has become widespread.

The necessity to win and retain customers compels the modern seller to also be a consultant, capable of finding answers to any arising questions, which no program can do by itself. The system for achieving a competitive advantage in trade described in this book will help every seller establish strong relationships with their clients and thereby achieve the main competitive advantage.

Although knowledge is fundamentally important, true professionals are distinguished by their skills and focus on success. The book helps readers develop the necessary skills and qualities to refine the trading process, approaching it from the buyer's perspective. The principles of communication and relationships between people formulated by Dale Carnegie, along with practical recommendations, breathe life into this guide, which should be read by everyone engaged in trade. - John Tyle, Director of Merrill Lynch

The book "Achieving a Competitive Advantage in Trade" follows the same tradition that made Dale Carnegie a world-famous author. There is not a single idea in it that cannot be tested in real conditions and practiced. - Gerhard Gschwandtner, Founder and Publisher of "Selling Power Magazine: Solutions for Sales Management"