What is color? 50 questions and answers about the nature of color

Artists and designers of all kinds, marketers, manufacturers, and even buyers trying to figure out whether a brown chair will match a brown sofa in a room—all want to understand color and tame it, because color is a beast. Ariel and Joann Ekstut, authors of the book What is Color?, offer a curious and very visual exploration of the science of color. Organized around 50 of the most important questions about color from various fields—physics, chemistry, biology, technology, and psychology—this book explores: how and why we see color, how color relates to light, what primary colors are, what hue is, what the color wheel is, what trichromacy and metamerism are, how biology, language, and culture influence colors, how we see color; and much more. We hope this book helps you start to understand what color is, how to work with it, and how to appreciate its beauty and complexity. Even if you are just a color enthusiast who enjoys the spectacle of autumn foliage, the visual world becomes full of wonders and much more interesting when you have the science behind you. The book is intended for artists and designers, scientists, students, and decorators, as well as for everyone else whose work is related to color.