Marketing. Tutorial

The tutorial reflects the modern level of knowledge in the field of marketing organization. It reveals the characteristics of the structure of marketing activities and the marketing mix. The procedure for segmenting the consumer market is presented. Methods of distribution and promotion of goods are outlined. The system of marketing research and the stages of the product life cycle are considered. Special attention is paid to the study of the competitive environment and the indicators for assessing the competitiveness of enterprises.
The content of the tutorial "Marketing" corresponds to the Federal State Educational Standard for Secondary Vocational Education.
For students of technical schools, colleges, lyceums, and listeners of additional education courses.