Advertising on the Internet. Rookie's Course

The book contains information about all types of advertising on the Internet in a very concentrated form: on websites, in social media, through email newsletters, affiliate programs, advertising campaigns on Yandex and Google, etc. It describes the features of each type of internet advertising, provides recommendations and step-by-step instructions for starting practical work. The second edition discusses in detail the new advertising dashboards of Google and Yandex, and provides information about the current tools that allow for contextual and targeted advertising campaigns in social media and search engines.
The book is intended for advertisers (small and medium businesses), marketers, and webmasters who are practically engaged in internet advertising, as well as for students studying this topic.